Our Story
Santé Studios is a new chapter — born from three years of building, learning, evolving, and redefining who we truly are.
What began as a small idea in 2021 grew into a community that shaped every step we took. Through the highs, the setbacks, the experiments, and the unexpected wins, we discovered something bigger than a brand. We found a direction — one rooted in culture, creativity, and a constant hunger to evolve.
By late 2024, it became clear:
We weren’t just growing. We were outgrowing.
The identity that carried us through our early years no longer reflected where we were heading. Our audience changed, our vision matured, and the stories we wanted to tell demanded a new foundation.
Santé Studios is the result of that transformation.
A name that stays true to our DNA while embracing a new design language - refined, layered, and grounded in the everyday culture that inspires us. A name that represents clarity, renewal, and the beginning of a more intentional era.
As part of this evolution, we returned to the city that raised us - Vienna - and launched our first out-of-home campaign across its streets. What once started in a photographer’s basement now lives on billboards towering above the city. This second origin story marks the moment where our brand, our community, and our creative ambition finally align.
Our collections are built on thoughtful fabrics, purposeful layering, and a design approach shaped by the people around us and the places that inspire us. Every piece represents a step forward — a continuation of our journey and a nod to where we came from.
Santé Studios is not just a rebrand.
It’s a reset. A renewal. A new beginning.
Thank you for the last three years.
The best is ahead.